3 Mistakes Small Business Owners Make With Their Website That Costs Them Money (Part 2)

In part 1 we looked at the importance of updating your website on a regular basis. Today, its all about mobile.

Questions for you…

When you visit your website from a mobile device, like a smart phone or tablet, what does it look like?

Do you have to pinch to zoom in and read the text? Do your call-to-action and phone number links/buttons stand out and are big enough to easily tap on with your thumb?

If it is a pain in the rear to do any of these things, you are more than likely losing customers.

Consider these statistics:

“Google reports that 40 percent of mobile consumers turned to a competitor’s site after a bad mobile Web experience, and 57 percent wouldn’t recommend a business with a bad mobile site.”

“49% of sites fail to comply with basic usability principles, and 50% of online sales are lost because visitors can’t find content.” – Forrester 2012

“9 out of 10 mobile searches lead to action, over half leading to purchase.” Search Engine Land

“88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.” Google Mobile Movement Study, 2011

What you can do about it…

The good news is that it is not difficult or expensive to make your site mobile friendly.

You could make a standalone mobile site using a service like Duda Mobile. They allow you to could either build a mobile site from scratch using their editor or let you enter in your website url so they can make a mobile version. It is pretty slick.

If you are blogging or have more content for your customers to consume you could update your site using “mobile responsive” design. Mobile responsive means that the display adjusts to the the screen of the devise (a smart phone, iPad, etc).

Even if your customers are just looking for a phone number, hours of operation or a menu (if you are a restaurant owner), these simple tweaks can make a huge difference.

Let’s review…

If a potential customer visits your site with their mobile device and your site isn’t mobile optimized, it is costing you money. Because if they to zoom in to read your copy and/or it is difficult to click on links and buttons, you more than likely lost them. They are clicking the back button and heading to your competitors site.

For a small investment of time and money you can make your site mobile friendly. Just add a stand-alone mobile site like Duda Mobile or update it using a mobile responsive website design.

Next, click here to go check out part 3 to learn about what could be the biggest mistake of all.

Any Questions?

If you have any questions or want to get started on your blog, give me a call and we’ll figure it out.