Quick question for you small business owners: how often do you update your website?
Got your answer?
Great, read on.
If you answered 1-2 time per week, congrats. If you answer 1-2 times per month, not bad either.
But, anything less than that and you may be shooting yourself in the foot. And if you don’t even have a website, all I can say is ouch.
The days of the static website are coming to an end and fast. If you have an outdated website that never gets updated you could be hurting your business. Here’s a few reasons why.
First, you are communicating to potential customers that you may not be in business any longer or you don’t care. Good, fresh content generates leads and brings paying customer through the front door.
Second, you may be leaving money on the table (or worse, handing it over to your competition). If a customer doesn’t think you exist they aren’t coming to you to give you their money.
Third, Google also loves websites that get updated on a regular basis and will reward you with higher rankings.
Consider these statistics…
“70 percent of U.S. households now use the Internet when shopping locally for products and services.” – The Kelsey Group; ConStat
“Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (HubSpot Lead Generation Lessons from 4,000 Businesses, 2011)”
“Companies with active blogs receive 97% more leads.” – Content+ 2013
What you can do about it…
Updating your website on a regular basis shows that your business is still in business.
And, if done right, the more pages you have floating around on the search engines and on social media, the more likely you are to get found. Think of your web pages as little sales people working 24 – 7 (and you only had to pay them once).
Adding a blog is a simple way to add content on a regular basis. Software like WordPress makes it easy for anyone to post articles, images, audio and video.
Blogs also give you the chance to show your expertise and build trust with potential and existing customers.
Ok, here it is again in a nutshell. Adding fresh content to your website tells prospective customers that you are in business. This in turn puts more money in your pockets and gives you a little bump in the Google rankings.
The simplest way to add fresh content to your website is with a blog.
That’s all there is too it.
Now, click here to go check out part 2 (aka mistake 2) in this series, you will find out if you are missing out on one of the biggest opportunities in online marketing today.
If you have any questions or want to get started on your blog, give me a call and we’ll figure it out.