Free B2B Calculator
Find out what a customer is actually worth — before you spend another dollar on marketing.
5 inputs, 5 minutes. You'll get your CAC, LTV, payback period, and a plain-English read on whether your marketing economics are healthy.
- What it costs you to get one new customer (CAC)
- What one customer is worth over their lifetime (LTV)
- Whether your marketing spend makes financial sense
- What your numbers mean for your next marketing decision
5 minutes. No pitch. Calculator on the next page.
Corey Koehler
I've worked with small B2B businesses and manufacturers for over a decade. Before I make any marketing recommendation, I always start here — the numbers. This calculator is the first thing I'd have you do if we were just getting started.
"Corey did a great job educating us on digital marketing and implementing a plan that showed really good results. He is fun to work with and we highly recommend his services."
— Tyler Pope, Founder, 3D Printing Ally
Why your numbers matter before anything else
Most business owners know roughly what they charge. Almost none of them know what it actually costs to get a customer, or what that customer is worth over time. Those two numbers — CAC and LTV — are the foundation of every marketing decision that follows.
How much should you spend on ads? Which channels make sense? What return should you expect? You can't answer any of that without a baseline. And the math isn't hard — you just need to sit down and do it once.
What I see most often: business owners with solid LTVs who are massively underinvesting in marketing because they don't realize how good their economics actually are. And on the flip side, business owners with broken unit economics who keep scaling ad spend and wonder why it's not working. Your numbers will tell you which situation you're in.
The calculator is free. It takes five minutes. And it will show you exactly where your marketing economics stand — so every decision after this one is based on something real.