Google Ads for B2B Manufacturers
Google Ads for B2B Manufacturers, Run by Someone Who Knows How You Sell
Long sales cycle, high-value buyers, no patience for clicks that never turn into a quote request. I build and run Google Ads for manufacturers the way long sales cycles actually work — whether you're starting from scratch or already running it yourself.
The real problem
Your Google Ads Weren't Built for the Way You Sell
Most Google Ads campaigns are built for e-commerce — search, click, buy, same afternoon. That's not how you sell. Your buyers submit an RFQ and sit on it for 90 to 150 days.
Google's automation needs 30 to 50 conversions a month to optimize. At $3,000–$8,000/month, you're generating 10 to 15. Not enough for the algorithm. Plenty for a human who knows your business.
Google's own defaults will burn you on day one if nobody steers you away from them — auto-applied recommendations, Smart Bidding before you have data, Performance Max with no guardrails.
Already been down that road instead? Same name either way: automation built for someone else's budget.
Is this for you?
This Is a Good Fit If...
You make something — and your buyers don't impulse-click
Physical product, industrial equipment, custom-engineered solution. Your buyers are engineers and procurement teams. The deal might be worth $50K or $500K, and it doesn't close in a day.
You've got a small marketing team — or no marketing team
Maybe it's you. Maybe it's the person who just got handed the Google Ads account with no documentation about what was set up or why.
You want it done right the first time
You haven't launched yet, or you tried it yourself without a real strategy. Either way, you'd rather build it right from day one than learn by trial and error on your own budget.
Or you've already been burned — by your own setup or someone else's
An agency sent reports full of clicks but couldn't say whether you got RFQs. Or Performance Max burned spend on tire-kickers because nobody set guardrails. Same root cause, day one or month six.
You want someone who owns the outcome — not just manages the account
Not a vendor who runs reports and schedules check-ins. Someone who owns the outcome, so you can stop explaining ad spend to ownership in vague terms.
Not the right fit if...
You need a full-service agency with an account team, or you're running e-commerce where volume and speed matter more than precision. That's a different model — there are people who do it well. This isn't that.
Not a generalist. Not an agency.
Most Google Ads Managers Stop at the Ad Account. I Don't.
17 years in manufacturing. 20 in digital marketing.
I'm not a marketer who learned about manufacturing from a blog. I've read tolerances, signed off on shop drawings, and sat through long sales cycles. When I build or run your Google Ads, I look at them through the eyes of your buyers.
You work directly with me — every call, every report, every decision.
No account managers. No junior staff. No 80 clients. I work with a small number of manufacturers at a time. You deal with the person who actually knows your account — from the first campaign onward.
When Google Ads underperforms, the problem isn't always the ad account.
Sometimes it's the landing page, the tracking setup, the message, or the places buyers search before they ever click an ad. I look at the whole path from search to quote request — not just the campaign dashboard.
How this works
The Plan
Not a 12-month package. Same sequence whether you're starting fresh or already running ads.
Step 1 — Start from your numbers, not a template
CAC, sales cycle, what a real RFQ looks like for you. Already running ads? The Lead Leak Audit or free Search Demand Report surfaces it fast. Nothing gets built on guesses.
Step 2 — Build it with guardrails on from day one
Tracking that works before the first dollar spends. Negative keywords blocking junk traffic before it costs you. No auto-applied recommendations, no Performance Max with no guardrails.
Step 3 — Run it on human judgment, not automation
Your account will never throw off enough data for Smart Bidding to decide well on its own. Plain-English reporting, direct access to me.
Client results
What clients say
" Corey gives me up to date, thorough assessments of how we're doing — no sugar coating. I have seen a big spike in activity off our website and we're getting more calls from customers who could have only found us by doing a search. We're on the map now... Business is up 33%. We made the right move. "
Dan Miller
Operations Manager, OZ Lifting
" Corey listens to your product's story and mixes in his intuition for what customers are searching for. The results we obtained with his services were 100x what I could have done alone. His work is equal parts art and science — something you usually don't find in a single person. The smooth process of working with Corey keeps me coming back project after project. "
Caylan Larson
Founder, Semireg Industries
" Corey gives me a more clear understanding of the perils and possibilities of Google. He has a bulldog attitude when it comes to really digging into the details. He's passionate about problem solving, has detailed understanding of Google's deepest features and has the ability to see beyond numbers and think in the abstract. I would recommend Corey to anyone — he has the best practical knowledge of Google of anyone I've ever worked with. "
Scott Zosel
Senior Marketing Manager, Lano Equipment, Inc.
" Corey is great to work with on PPC/Google Ads. He has helped my business grow and most of all he really gets the human element of digital marketing. He goes beyond the analytics and delivers on-point messaging to my prospects. He takes what I give him and runs with it with proficiency. "
Li Wang
Google Business Review ★★★★★
" I'm a veteran marketer and hired Corey for a PPC campaign. Corey is as legit as it gets and knows the ins and outs to properly set up and manage a campaign to positive ROI. I look forward to finding other projects to work with him on and highly recommend anyone consult him for your PPC and Adwords marketing needs. "
T. Hawley
Google Business Review ★★★★★
" Corey did a great job educating us on digital marketing and implementing a plan that showed really good results. He is fun to work with and we highly recommend his services. "
Tyler Pope
Founder, 3D Printing Ally
Already running ads, on your own or through an agency?
If Your Google Ads Aren't Producing the Right Quote Requests, It's Usually Not Just One Thing
None of this means Google Ads can't work for your business. It usually means nobody's looked at the whole picture yet.
"We're getting clicks, but not quote requests."
You're spending real money every month and the phone rings — but it's the wrong buyers. Wrong size, wrong fit, wrong industry. You're paying for traffic that was never going to send an RFQ.
"We hired an agency. It didn't work."
They promised results, handed you off to someone junior, and let automation built for someone else's budget spend yours the way it spends theirs. Three months later the leads were garbage and the fees kept coming.
"I'm quoting constantly but not getting POs — something's off."
You're sending quotes, but the pipeline drains faster than it fills. That gut feeling is usually right — and it usually points to a targeting or message-match problem, not a budget problem.
"We were told it's 'optimized.' I have no way to check that."
You ask what the optimization actually involved and get a vague answer back. That non-answer tells you everything — nobody's actually watching the account.
What it costs to wait
Every Month This Goes Unaddressed, It Compounds
It doesn't fail loudly. The real cost is never the ad spend — it's the time spent guessing instead of knowing.
Already running ads
It fails quietly — a little more spend on the wrong searches, a few more quotes to buyers who were never going to sign. Nobody notices until the slow quarter six months later.
Haven't started yet
Your buyers are already searching. Every month you wait to do it right is a month your competitors get those clicks instead of you.
Let's Talk Through Your Numbers Before You Spend Another Dollar
30 minutes. Your sales cycle, your numbers, what running Google Ads right actually looks like for a business like yours. No pitch, no pressure.
The other side of this
“I’ve Got a Guy Who Actually Understands My Business.”
That's the line manufacturers reach for when this works — not a stat. Here's what's underneath it.
You stop being the invisible supplier
Right-size, right-industry RFQs come in. Your sales team spends time on deals that can close, not tire-kickers.
You can explain the budget in one sentence
No shrugging when someone asks what the spend is doing. A person made the call — and you know why.
You skip the expensive lessons everyone else learns the hard way
No torched first $3,000 figuring out broad match and Performance Max the way most manufacturers do. It was built right from day one.
You know the business is going to be okay
Not "hope." Know. A pipeline that doesn't depend on referrals and luck.
Start Where You Are
Ready to start running Google Ads? Management is built for that — from the first campaign onward. Already running ads and just need to know what's broken? Start with an audit instead.
Search Demand Report — Free
For: "I don't even know if buyers are searching for what I make." I'll pull the real search volume for your products and region — monthly demand, competition level, what it would cost to own those searches. Honest answer either way.
Get your free report →
Google Ads Blueprint for Manufacturers — Free
For: "I don't understand why my Google Ads aren't working at my budget." The framework for B2B manufacturers spending $3K–$15K/month — why Google's automation fails at smaller budgets and what to do instead.
Get the free blueprint →
Lead Leak Audit — $195
For: "We get traffic but the phone isn't ringing with real buyers." A focused review of your Google Ads path to conversion — landing page, messaging, tracking, and visibility gaps. Loom walkthrough + scored report + Priority Repair List in 48 hours. Minimum 3 actionable fixes or full refund.
Learn more →
Red Line Review — $495
For: "I don't know what's broken or where to start." Full-picture diagnosis — every channel, your numbers, prioritized roadmap of what to fix in what order. Video walkthrough included.
Learn more →
Google Ads Management — $750–$3,000/mo
For: "I need someone to actually manage this." Ongoing Google Ads management built for B2B manufacturers — manual strategy, monthly reporting in plain English, direct access. No account managers, no automation on autopilot.
See how it works →
Not sure where to start?
If Google Ads Isn't the Right Move Yet, I'll Tell You That Too
I can't promise a magic number of leads. What you get is a straight answer from someone who actually knows manufacturing — built right, or fixed right, with nothing to lose on the call.