B2B Marketing for Manufacturers
Hard to keep up with AI and digital marketing?
I'm Corey Koehler. I geek out on this stuff so manufacturers don't have to waste your time and budget trying to figure it out.
Any of this sound familiar?
None of this means marketing can't work for your business. It usually means one thing: the foundation wasn't there before someone started building.
"I feel like I'm just throwing money into a black hole."
You're spending real money every month and you genuinely can't tell if it's doing anything. The reports come in full of clicks and impressions — but nobody's talking about leads or revenue. You're not even sure what to ask.
"We hired an agency. It didn't work."
They promised results, handed you off to someone junior, and let Google's algorithm spend your budget the way Google likes — not the way your business needs. Three months later the leads were garbage and the fees kept coming. Now you're skeptical of everyone — which is completely reasonable.
"We tried some AI tool. Nothing changed."
You've heard AI is supposed to fix everything. You tried something. Six months later you couldn't point to a single thing it actually changed. It wasn't the tool's fault — we'll get to that in a second.
"My sales team ignores half the leads we get."
Because half of them are wrong. Wrong size, wrong industry, wrong fit. You're paying to reach people who were never going to buy from you.
Here's the part most people skip.
Get the foundation right first.
I've worked with manufacturers for over a decade. Almost every time — before we could fix anything — we had to go back to basics first.
Most had skipped it entirely and gone straight to tactics: which platform, which ad, which agency. Then wondered why nothing stuck.
Know your real numbers.
Cost per lead, customer lifetime value, and exactly who your best buyer is — before you spend another dollar.
Match strategy to your business.
Google Ads, LinkedIn, outreach — the right answer depends on your business, not a template someone else used.
AI tools are only as good as what you feed them.
Get the foundation right first and AI stops being generic — it starts working for your actual business.
What working with me actually looks like.
Not an agency. One person.
You work directly with me.
No account managers. No junior staff. No 80 clients. I work with a small number of businesses at a time — every call, every report, every decision.
I know manufacturing from the inside.
I've been doing digital marketing for manufacturers since 2013. Before that, 17 years as a mechanical draftsman and project estimator. I know how these businesses are built — not from a marketing textbook.
I use every tool on my own business first.
Including AI. AI handles the drafting and data. I handle the judgment calls. If something doesn't work on mine, I won't sell it to yours. The first thing I do with any new client is make sure the foundation is solid before we touch anything else.
Start here. It's free.
Most businesses I talk to are spending money before they can answer the basics — cost per lead, customer value, who their best buyer actually is.
Ten questions. About 3 minutes. You'll know exactly what's missing.
When you're ready to do something about it.
Most people start with the Red Line Review. That's how it's supposed to work.
Red Line Review — $495
A full marketing audit — not just your ads. I go through your numbers, your buyer, your current channels, and your setup. Video walkthrough. Straight roadmap. No fluff.
Fix What's Broken
Once we know what the problem is, we fix it. Landing pages, campaign structure, tracking setup, offer clarity — scoped clearly and priced upfront. No retainer required to start.
AI Marketing Assistant — Coming Soon
A custom AI assistant built for your specific business — trained on your offers, your buyers, and your voice. Want to be notified when this launches? Reach out.
Ongoing Partnership
For manufacturers and small businesses who want marketing that runs consistently without them managing it every week. Google Ads management, strategy, and plain-English reporting. Direct access to me — no account managers.
See which fits your situation
Client results
What clients say
" Corey gives me up to date, thorough assessments of how we're doing — no sugar coating. I have seen a big spike in activity off our website and we're getting more calls from customers who could have only found us by doing a search. We're on the map now... Business is up 33%. We made the right move. "
Dan Miller
Operations Manager, OZ Lifting
" Corey listens to your product's story and mixes in his intuition for what customers are searching for. The results we obtained with his services were 100x what I could have done alone. His work is equal parts art and science — something you usually don't find in a single person. The smooth process of working with Corey keeps me coming back project after project. "
Caylan Larson
Founder, Semireg Industries
" Corey gives me a more clear understanding of the perils and possibilities of Google. He has a bulldog attitude when it comes to really digging into the details. He's passionate about problem solving, has detailed understanding of Google's deepest features and has the ability to see beyond numbers and think in the abstract. I would recommend Corey to anyone — he has the best practical knowledge of Google of anyone I've ever worked with. "
Scott Zosel
Senior Marketing Manager, Lano Equipment, Inc.
" Corey is great to work with on PPC/Google Ads. He has helped my business grow and most of all he really gets the human element of digital marketing. He goes beyond the analytics and delivers on-point messaging to my prospects. He takes what I give him and runs with it with proficiency. "
Li Wang
Google Business Review ★★★★★
" I'm a veteran marketer and hired Corey for a PPC campaign. Corey is as legit as it gets and knows the ins and outs to properly set up and manage a campaign to positive ROI. I look forward to finding other projects to work with him on and highly recommend anyone consult him for your PPC and Adwords marketing needs. "
T. Hawley
Google Business Review ★★★★★
" Corey did a great job educating us on digital marketing and implementing a plan that showed really good results. He is fun to work with and we highly recommend his services. "
Tyler Pope
Founder, 3D Printing Ally
You built something worth finding.
Let's make sure the right people can find it.
Or book a 30-minute call if you're already past the starting point.