B2B Marketing for Manufacturers
Most manufacturers are great at making things.
Marketing is usually where the money goes sideways.
I help B2B manufacturers stop wasting budget and build a pipeline that doesn't dry up when referrals slow down.
I'm not an agency. One person — 13 years running Google Ads for manufacturers.
Any of this sound familiar?
None of this means marketing can't work for your business. It usually means one thing: the foundation wasn't there before someone started building.
"I feel like I'm just throwing money into a black hole."
You're spending real money every month and you genuinely can't tell if it's doing anything. The reports come in full of clicks and impressions — but nobody's talking about leads or revenue. You're not even sure what to ask.
"We hired an agency. It didn't work."
They promised results, handed you off to someone junior, and let Google's automation run on autopilot. Three months later the leads were garbage and the fees kept coming. Now you're skeptical of everyone — which is completely reasonable.
"We tried some AI tool. Nothing changed."
You've heard AI is supposed to fix everything. You tried something. Six months later you couldn't point to a single thing it actually changed. It wasn't the tool's fault — we'll get to that in a second.
"My sales team ignores half the leads we get."
Because half of them are wrong. Wrong size, wrong industry, wrong fit. You're paying to reach people who were never going to buy from you.
Here's the part most people skip.
Get the foundation right first.
I've worked with manufacturers for over a decade. Almost every time — before we could fix anything — we had to go back to basics first.
Most had skipped it entirely and gone straight to tactics: which platform, which ad, which agency. Then wondered why nothing stuck.
Know your real numbers.
Cost per lead. Customer lifetime value. Your best buyer — not "manufacturers in the Midwest" but specifically who, and what problem they're trying to solve when they find you.
Match strategy to your business.
You might need Google Ads. Or LinkedIn. Or a simple cold outreach sequence. The answer is different for every business — but you can't figure out which one is right until you know your business well enough to match it to where your buyers actually are.
AI tools are only as good as what you feed them.
Think of it like a new employee. If they don't know who your best customer is, what you charge, or what a good lead looks like — they'll work hard and still miss the mark. Get the foundation right first, and suddenly you can customize everything to your actual business.
Client results
What clients say
" Corey gives me up to date, thorough assessments of how we're doing — no sugar coating. I have seen a big spike in activity off our website and we're getting more calls from customers who could have only found us by doing a search. We're on the map now... Business is up 33%. We made the right move. "
Dan Miller
Operations Manager, OZ Lifting
" Corey listens to your product's story and mixes in his intuition for what customers are searching for. The results we obtained with his services were 100x what I could have done alone. His work is equal parts art and science — something you usually don't find in a single person. The smooth process of working with Corey keeps me coming back project after project. "
Caylan Larson
Founder, Semireg Industries
" Corey gives me a more clear understanding of the perils and possibilities of Google. He has a bulldog attitude when it comes to really digging into the details. He's passionate about problem solving, has detailed understanding of Google's deepest features and has the ability to see beyond numbers and think in the abstract. I would recommend Corey to anyone — he has the best practical knowledge of Google of anyone I've ever worked with. "
Scott Zosel
Senior Marketing Manager, Lano Equipment, Inc.
" Corey is great to work with on PPC/Google Ads. He has helped my business grow and most of all he really gets the human element of digital marketing. He goes beyond the analytics and delivers on-point messaging to my prospects. He takes what I give him and runs with it with proficiency. "
Li Wang
Google Business Review ★★★★★
" I'm a veteran marketer and hired Corey for a PPC campaign. Corey is as legit as it gets and knows the ins and outs to properly set up and manage a campaign to positive ROI. I look forward to finding other projects to work with him on and highly recommend anyone consult him for your PPC and Adwords marketing needs. "
T. Hawley
Google Business Review ★★★★★
" Corey did a great job educating us on digital marketing and implementing a plan that showed really good results. He is fun to work with and we highly recommend his services. "
Tyler Pope
Founder, 3D Printing Ally
What working with me actually looks like.
Not an agency. One person.
You work directly with me.
No account managers. No junior staff. No 80 clients. I work with a small number of businesses at a time — every call, every report, every decision.
I know manufacturing from the inside.
I've been doing Google Ads for manufacturers since 2013. Before that, 17 years as a mechanical draftsman and project estimator. I know how these businesses are built — not from a marketing textbook.
I use every tool on my own business first.
Including AI. If something doesn't work on mine, I won't sell it to yours. The first thing I do with any new client is make sure the foundation is solid before we touch anything else.
Start here. It's free.
Most businesses I talk to are spending money before they can answer the basics — cost per lead, customer value, who their best buyer actually is.
Ten questions. About 3 minutes. You'll know exactly what's missing.
When you're ready to do something about it.
Most people start with the Diagnostic. That's fine — it's how it's supposed to work.
Start with a Diagnostic — $495
I'll go through your setup — ads, tracking, targeting, your numbers — and tell you what to fix, in what order. Video walkthrough. Straight roadmap. No pitch.
Fix What's Broken
Once we know what the problem is, we fix it. Landing pages, campaign structure, tracking setup, offer clarity — scoped clearly and priced upfront. No retainer required to start.
Ongoing Partnership
For manufacturers who want marketing that runs consistently without them managing it every week. Monthly Google Ads management, strategy, and plain-English reporting. Built for $1K–$15K monthly budgets.
See which fits your situation
You built something worth finding.
Let's make sure the right people can find it.
Or book a 30-minute call if you're already past the starting point.