Best B2B Marketing Tools & Resource Recommendations
Below is a list of B2B marketing tools I use regularly. Some are free, some are paid. I try to keep this list current — if something falls off, it means I stopped using it.
If you buy anything through a link on this page, thank you — genuinely. And if you have questions about any of these tools or want a recommendation for your situation, reach out here or find me on LinkedIn. Happy to help.
Affiliate disclosure: Some links on this page are affiliate links. If you purchase through them, I may earn a small commission — at no extra cost to you. I only list tools I've actually used.
Free Resources
The Small Budget Manufacturer's Google Ads Blueprint — If you're running Google Ads on a $1K–$15K/month budget and wondering why the results don't match the spend, this is for you. Pull the framework that actually works at your budget. Get the Free Blueprint.
AI Tools For B2B
- Claude — My primary AI tool. I use it for strategy, writing, research, and building custom automation. If you want to go deeper, Claude Code and the Claude Co-Work framework are what I use daily to build real systems. Start here if you're serious about using AI in your business.
- ChatGPT — The tool most people start with, and for good reason. I use it for research, ideation, and quick drafts. Strong general-purpose AI.
- Google Gemini — Google's AI assistant. Worth having in your toolkit, especially if you're already in the Google ecosystem. Good for research and summarization.
- NotebookLM — One of my most-used research tools. Upload documents, reports, or links and ask questions across all of them. Excellent for deep research, competitive analysis, and making sense of large amounts of content.
- Perplexity — The AI search tool I use daily. Great for research, fact-checking, and getting answers with citations. Try it — it'll become a staple.
Website, CRM & Marketing Platforms
- SiteGround Hosting — My preferred WordPress host. Fast, reliable, great support.
- Unbounce — Landing page builder for paid traffic. 20% off with this link.
- GoHighLevel — An all-in-one CRM, automation, and marketing platform. Powerful if you need it — but it comes with a steep learning curve. Read my full GoHighLevel review before committing.
Newsletter and Email Services
- Kit (ConvertKit) — My go-to email marketing platform. Great automation, clean interface, and built for creators and small businesses. It's what I use for my own lists.
- Beehiiv — Built specifically for newsletter creators. If growing a newsletter audience is your focus, Beehiiv is worth a close look.
Google Ads Tools
- Optmyzr — The best all-in-one tool for managing and optimizing Google Ads accounts. Reports, automation rules, and analysis in one place.
- Adevolver — My current primary PPC management tool. Streamlines account management and reporting.
- Keywords Everywhere — A browser extension I use constantly. Shows search volume, CPC, and competition data right in your browser as you search. No other tool makes keyword research this fast. Highly recommended.
Google Ads Courses / Books
- AdsToAI by Mike Rhodes — The best resource for Google Ads professionals who want to stop competing on price and start building AI-powered practices. A community of several hundred practitioners doing serious work together.
- TheClick — Free trial access to AI marketing and Claude co-working training and more. If you're trying to actually use AI in your marketing work (not just talk about it), this is worth checking out.
- 80/20 Sales and Marketing by Perry Marshall — Required reading if you're spending any money on advertising. The 80/20 principle applied to sales and marketing will change how you think about your budget and targeting.
Research, Tracking and Analytics
- Google Search Console — The best free ranking tool available. Step one for any website. Shows you exactly what people search to find you.
- Google Analytics — Pairs with Search Console to show both who finds you and what they do on your site.
- Microsoft Clarity — Free heatmaps and session recordings. GSC tells you who finds you, Clarity shows what they do. One of the best free tools available.
Audio / Video
- Loom — My most utilized tool. If you do any screen recording, client walkthroughs, or async video communication, Loom is a no-brainer. Try it free.
- Riverside.fm — The best podcast and video recording platform available. If you're recording interviews, client calls, or content, Riverside gives you broadcast-quality recordings from any browser.
- TubeBuddy — YouTube optimization tool. Research tags, titles, and compete with larger channels. No-brainer if you're on YouTube.
Utility / Productivity
- Wispr Flow — AI-powered voice dictation. I use this constantly. If you type a lot — emails, documents, messages — Wispr Flow lets you dictate naturally and it types it out cleanly. One of the highest-ROI tools on this list.
Questions?
If you have any questions about B2B marketing tools or want a recommendation for your specific situation, reach out to me here or find me on LinkedIn. I'm happy to point you in the right direction.
This page stays up to date. I revisit and update this list regularly with what's actually working.