Capabilities & Expertise

A full reference of platforms, services, tools, and industries I work with. If you're evaluating vendors or just want to know what's in the toolkit — this is it.

Services

  • Google Ads Management
  • Microsoft Ads Management
  • Google Ads Account Audit
  • Landing Page Audit (Lead Leak Audit)
  • Full-Picture Diagnosis (Red Line Review)
  • Landing Page Creation
  • Conversion Tracking Setup & Audit
  • Campaign Builds (from scratch)
  • Account Restructures
  • Competitor Research & Assessment
  • Market Research & Positioning Analysis
  • Voice of Customer (VoC) Research
  • AI-Assisted Marketing Research

Campaign Types

  • Search
  • Performance Max (PMax)
  • Shopping
  • Display
  • Remarketing / Retargeting
  • Demand Gen
  • Call-Only
  • YouTube Ads

Ad Platforms

  • Google Ads
  • Microsoft (Bing) Ads
  • YouTube Ads

Analytics & Tracking

  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Microsoft Clarity (heatmaps + session recordings)
  • Google Search Console
  • Bing Webmaster Tools

Landing Page & Funnel Platforms

  • WordPress
  • Unbounce
  • GoHighLevel (GHL)
  • Carrd
  • Squarespace
  • Wix

CRM / Lead Management

  • GoHighLevel (GHL)
  • HubSpot
  • Zoho CRM

Email Marketing

  • Kit (ConvertKit)
  • AWeber
  • Beehiiv
  • GetResponse

SEO & Keyword Research

  • Google Search Console
  • Keywords Everywhere
  • Ahrefs
  • TubeSift

AI & Research Tools

  • Claude
  • ChatGPT
  • Google Gemini
  • Perplexity
  • NotebookLM
  • Zapier (workflow automation)
  • Custom GPT creation

Research Capabilities

  • Competitor ad analysis
  • Competitor landing page assessment
  • Market positioning research
  • Industry benchmarking
  • Voice of Customer (VoC) — review mining, interview synthesis
  • Buyer language analysis
  • Search intent mapping
  • Customer avatar development
  • AI-assisted competitor research
  • AI-assisted market analysis

Audit Types

  • Google Ads account audit
  • Landing page audit
  • Conversion tracking audit
  • Search term audit
  • Ad copy audit
  • Message match review
  • Competitor positioning assessment

Deliverable Formats

  • Written audit report
  • Prioritized action roadmap
  • Search term classification export (CSV)
  • Negative keyword list
  • Ad copy recommendations
  • Landing page recommendations
  • Competitor research summary
  • Customer avatar / buyer persona

Bidding Strategies

  • Manual CPC
  • Target CPA
  • Target ROAS
  • Enhanced CPC

Match Types

  • Exact Match
  • Phrase Match
  • Broad Match (selective use)

Industries Served

  • B2B Manufacturing
  • Industrial Machinery
  • Agricultural Machinery
  • Material Handling
  • Specialty Fabrication
  • 3D Printing
  • Architectural Lighting
  • Commercial Construction Equipment
  • Financial Services (B2B)
  • Specialty Service Businesses

Budget Range

  • $1,000–$15,000/mo ad spend
  • Sweet spot: $3,000–$8,000/mo

Engagement Options

  • Lead Leak Audit — $195 one-time
  • Red Line Review — $495 one-time
  • Ongoing Management — $750–$3,000+/mo

Lead Times

  • Lead Leak Audit: delivered within 48 business hours
  • Red Line Review: delivered within 5 business days
  • Onboarding: 30-day ramp
  • Management: month-to-month

Background

  • 11+ years Google Ads management
  • 17 years B2B manufacturing (mechanical draftsman)
  • Legacy tools: SolidWorks, AutoCAD, Inventor

Not a Fit

  • E-commerce / B2C
  • Ad spend under $1,000/mo
  • Social media management
  • Fully automated / "set it and forget it" accounts
  • Budgets over $20,000/mo

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