I Used Claude to Redesign My B2B Website — Here's What AI Actually Built

Note: Some links in this post are affiliate links. If you sign up through them, I may earn a commission at no extra cost to you - THANK YOU! And for the record, I only share what I actually use.

A few months ago, a long-time Google Ads mentor of mine, Mike Rhodes, introduced me to Claude Code.

He showed me how he was running 90% of his business from a single chat window.

A lot of things caught my attention, but one stood out: he was managing his websites directly through Claude Code. Creating pages in minutes. Pushing updates across his entire site in seconds. Dictating blog ideas on a morning walk and publishing them from his phone before he got home.

So a few weeks ago, I decided to find out for myself. I migrated my WordPress site to see what all the fuss was about.

And if you’re considering building with AI or migrating away from WordPress, this post will give you an idea of what to expect.

What Is Claude Code (Quick Version)

Claude Code isn’t a chatbot. It actually does things — reads your files, edits code, runs commands, builds stuff. Think of it like having a developer on call who never sleeps and doesn’t invoice you by the hour.

I gave it access to my entire website project. Then I just started talking.

Everything I Built in a Few Weeks of Part-Time Mornings

This is the actual list. Not a highlight reel — all of it:

• Migrated from WordPress to Astro (a faster, modern framework)
• Set up multi-subdomain infrastructure — one for client deliverables, one for landing pages and lead magnets
• Rebuilt every page: home, about, services, contact, blog
• UTM tracking and ad platform parameters baked into every landing page
• Google Tag Manager installed across the whole site
• Swapped email providers (AWeber → Kit) on every opt-in form — one prompt, every form updated
• Password-protected gated page for premium content
• Client audit pages with PageSpeed data built in
• Sitemap, OG images, meta descriptions — all of it
• Outbound affiliate link click tracking
• Updated my entire business positioning across every page
• Built a fully functional marketing assessment tool — no SaaS subscription required

That scope of work would’ve taken a month of back-and-forth with a developer. Maybe longer.

How Long Did It Actually Take?

Total active session time: ~34–38 hours across 7 session days (March 6 – March 23, 2026)

Quick note on the numbers: the ~35 hours is a little misleading. Claude was building while I reviewed. My actual time — making decisions, giving direction — was closer to 8–12 hours.

For context on what this would’ve cost otherwise: a developer doing this scope (custom framework, assessment tool, email integrations, tracking setup) typically runs 80–150 hours at $75–150/hr. That’s $6,000–$22,500+. Even doing it yourself in WordPress with page builders, you’re looking at 60–100 hours of clicking, debugging, and plugin conflicts.

I did it myself, in a few mornings, with no developer and no page builder.

That’s a month of developer back-and-forth. For a few mornings of my time.

Honest Take: It’s Not Magic

This isn’t frictionless. There are tedious parts, especially at setup. One squeeze page took me over an hour to get exactly where I wanted it. There’s tweaking involved. Little annoying things that require patience.

But once the infrastructure is in place — the templates, the tracking, the folder structure — deploying a new landing page or blog post is almost automatic. The first hour is annoying. The next hundred are easy.

Worth it.

The Affiliate Tracking Story

I want to stop on something specific: the affiliate link click tracking.

I’ve always known it was possible to track which affiliate links people click on your website. I just could never get there. You either needed expensive software or you needed to understand JavaScript and Google Tag Manager well enough to do it yourself.

So I went without it. For years.

Then one afternoon — right in the middle of all this building — I typed something like: “Make sure you’re tracking all outbound clicks to affiliate links, and tag each one by partner name.”

Done. Tagged by partner, firing into Google Tag Manager, no subscription required.

That feature had been on my “someday” list for three years. It took one sentence.

It’s not about affiliate tracking specifically. It’s about what was out of reach last year that isn’t anymore.

Repositioning My Whole Site in Real Time

Here’s another one.

I’m in the middle of reworking how I talk about my business. When you finally get clarity on your positioning, the next step used to be: go page by page through your website and update every headline, every paragraph, every CTA.

Half-day project. Minimum.

Now it’s two prompts.

I describe the new direction, point Claude at the pages, and it updates everything. SEO structure stays intact, copy adjusts, anything that doesn’t fit gets flagged.

I’m doing it in real time as I’m figuring things out. No scheduling. No dread. Just done.

I Replaced a $39/Month SaaS Tool in Five Minutes

This one surprised me.

While I was working through the repositioning, I wanted a way for people to quickly assess how strong their own marketing foundation is — a quiz. The kind of thing a tool like ScoreApp does. ScoreApp starts at $39/month.

I asked Claude to build it.

It already understood my positioning from everything we’d built together. It knew what questions mattered. I gave it two options — low-code HTML or a full app — and told it to go with HTML. I plugged in my Kit email capture form code and pointed it at my domain.

Five minutes. Maybe six.

Fully operational. Collects emails. Gives people a score on their marketing foundation. Does the same job.

You can try it out here: Marketing Foundation Check

The Developer Tax Is Shrinking

There’s always been a hidden tax on running a business online.

Not a single invoice — more of a collective toll on everything that requires code. Affiliate tracking. Custom landing page infrastructure. UTM parameters. Updating copy across multiple pages. Building a quiz tool.

Possible? Sure. Accessible? Not unless you had the right skills or the right people on speed dial.

Last year I couldn’t do any of this. This year I can.

I’m not a developer. I’ve got 17 years as a mechanical draftsman and a lot of hours learning marketing. And I just built a full custom website — including tools, tracking, and email integrations — for the cost of a Claude subscription and a few weeks of mornings.

The Landing Page Problem I Finally Solved

For years I’ve told manufacturing clients: “In a perfect world, you’d have a landing page for every keyword — every product line, every location, every type of buyer.”

They’d smile. Too expensive. Too much dev time.

Now I can build a landing page for almost any keyword in minutes. The infrastructure is set up, the templates are ready, and I just describe what I want.

That’s Tuesday afternoon now.

Next Time Will Go Even Faster

Looking back, I can already see places I could’ve been more efficient — better upfront planning, having things like my Kit account already configured before starting. And honestly, some of what I built wasn’t strictly part of the “migration.” I thought of new things as we went and just built them on the spot.

Once you’re in the flow, adding things is almost as easy as asking.

What This Means for You

You’re not expected to do any of this yourself. That’s not the point.

The point is: the marketing partner you work with should be doing this. Moving faster. Testing more. Getting things dialed in without billing you every time something needs to change.

I figure this stuff out on my own site first so I’m not experimenting on yours.

Where I’m Learning Most of This

Two resources are responsible for most of what I know right now: The Click — a community of marketers who are serious about staying current with AI — and Ads2AI by Mike Rhodes, which is the most practical AI-for-marketing course I’ve found.

If you’re a manufacturer wondering whether your team should be learning this — probably yes. If you’re a marketer trying to figure out where to invest your learning time, those are my honest picks.

(Those are affiliate links. I only recommend what I actually use and pay for.)

Want to Know If Your Website Is Pulling Its Weight?

That’s exactly what a Red Line Review covers. I’ll audit your most important landing page and tell you how we can improve it to get more leads.

Not ready to jump in yet? Book a 30-minute call and we’ll talk through it first.

Have a good one,

Corey