Google Ads for B2B Manufacturers
Google Ads for B2B Manufacturers Who Want Quote Requests, Not Just Clicks
I manage Google Ads for manufacturers the way long sales cycles actually work — and I fix the leaks in your website, tracking, and visibility that keep ads from paying off.
The real problem
Your Google Ads Weren't Built for the Way You Sell
Most Google Ads campaigns are designed for e-commerce — someone searches, clicks, buys the same afternoon.
That's not how you sell.
You're selling something that takes months. An engineer specs it out, procurement runs the numbers, someone has to sign off before a PO shows up. Your buyers don't click "add to cart." They submit an RFQ. They call. They sit on it — sometimes for 90, 120, 150 days.
Here's what nobody tells you: Google's own automation — Smart Bidding, Performance Max — needs 30 to 50 conversions a month to learn and optimize. If you're spending $3,000 to $8,000 a month, you're probably generating 10 to 15. That's not enough for the algorithm.
It is enough for a human who actually knows your business.
That's the mismatch. That's why you're quoting a ton and the right calls aren't coming in. And it's why handing more control to Google's recommendations tends to make it worse.
Is this for you?
This Is a Good Fit If...
You make something — and your buyers don't impulse-click
Physical product, industrial equipment, custom-engineered solution. Your buyers are engineers, plant managers, or procurement teams. The deal might be worth $50K or $500K. It doesn't close in a day.
You've got a small marketing team — or no marketing team
Maybe it's you. Maybe it's the person you handed the problem to when you ran out of time. Maybe it's your dedicated marketing manager who's one person running an entire department and just got handed the Google Ads account with no documentation about what was set up or why.
You've been burned before
By an agency that sent a 30-page report full of clicks and impressions but couldn't answer whether you were getting RFQs. Or by Google's own recommendations — Performance Max, Smart Bidding — watching the budget disappear on job seekers and tire-kickers.
You want someone who fixes what's broken — not just manages the account
You're not looking for a vendor who runs reports and schedules check-in calls. You want a clear diagnosis and someone who actually owns the outcome.
Not the right fit if...
You need a full-service agency with an account team, or you're running e-commerce where volume and speed matter more than precision. That's a different model — there are people who do it well. This isn't that.
Not a generalist. Not an agency.
Most Google Ads Managers Stop at the Ad Account. I Don't.
17 years in manufacturing. 20 in digital marketing.
I'm not a marketer who learned about manufacturing from a blog. I've read tolerances, signed off on shop drawings, and sat through long sales cycles. When I look at your Google Ads, I look at them through the eyes of your buyers.
You work directly with me — every call, every report, every decision.
No account managers. No junior staff. No 80 clients. I work with a small number of manufacturers at a time. You deal with the person who actually knows your account.
When Google Ads underperforms, the problem isn't always the ad account.
Sometimes it's the landing page, the tracking setup, the message, or the places buyers search before they ever click an ad. I look at the whole path from search to quote request — not just the campaign dashboard.
Client results
What clients say
" Corey gives me up to date, thorough assessments of how we're doing — no sugar coating. I have seen a big spike in activity off our website and we're getting more calls from customers who could have only found us by doing a search. We're on the map now... Business is up 33%. We made the right move. "
Dan Miller
Operations Manager, OZ Lifting
" Corey listens to your product's story and mixes in his intuition for what customers are searching for. The results we obtained with his services were 100x what I could have done alone. His work is equal parts art and science — something you usually don't find in a single person. The smooth process of working with Corey keeps me coming back project after project. "
Caylan Larson
Founder, Semireg Industries
" Corey gives me a more clear understanding of the perils and possibilities of Google. He has a bulldog attitude when it comes to really digging into the details. He's passionate about problem solving, has detailed understanding of Google's deepest features and has the ability to see beyond numbers and think in the abstract. I would recommend Corey to anyone — he has the best practical knowledge of Google of anyone I've ever worked with. "
Scott Zosel
Senior Marketing Manager, Lano Equipment, Inc.
" Corey is great to work with on PPC/Google Ads. He has helped my business grow and most of all he really gets the human element of digital marketing. He goes beyond the analytics and delivers on-point messaging to my prospects. He takes what I give him and runs with it with proficiency. "
Li Wang
Google Business Review ★★★★★
" I'm a veteran marketer and hired Corey for a PPC campaign. Corey is as legit as it gets and knows the ins and outs to properly set up and manage a campaign to positive ROI. I look forward to finding other projects to work with him on and highly recommend anyone consult him for your PPC and Adwords marketing needs. "
T. Hawley
Google Business Review ★★★★★
" Corey did a great job educating us on digital marketing and implementing a plan that showed really good results. He is fun to work with and we highly recommend his services. "
Tyler Pope
Founder, 3D Printing Ally
If Your Google Ads Aren't Producing the Right Quote Requests, It's Usually Not Just One Thing
None of this means Google Ads can't work for your business. It usually means the problem isn't what you think it is — and nobody's looked at the whole picture yet.
"We're getting clicks, but not quote requests."
You're spending real money every month and the phone rings — but it's the wrong buyers. Wrong size, wrong fit, wrong industry. You're paying for traffic that was never going to send an RFQ.
"We hired an agency. It didn't work."
They promised results, handed you off to someone junior, and let Google's algorithm spend your budget the way Google likes — not the way your business needs. Three months later the leads were garbage and the fees kept coming.
"I'm quoting constantly but not getting POs — something's off."
You're doing the work. You're sending quotes. But the pipeline feels like it's draining faster than it fills. That gut feeling is usually right — and it usually points to a targeting or message-match problem, not a budget problem.
Start With the Fastest Way to Find What's Blocking Your Quote Requests
A focused review of your Google Ads path to conversion — the landing experience, core messaging, tracking, and obvious visibility gaps — so you can see exactly what's blocking better quote requests before you spend more.
If you don't walk away with at least 3 specific, actionable things to fix — I'll refund every dollar. No pitch at the end. Some people fix it themselves. That's fine.
Start Where You Are
Every step bridges to the next. Start wherever makes sense for your situation.
Google Ads Blueprint for Manufacturers — Free
For: "I don't understand why my Google Ads aren't working at my budget." The framework for B2B manufacturers spending $3K–$15K/month — why Google's automation fails at smaller budgets and what to do instead.
Get the free blueprint →
Lead Leak Audit — $195
For: "We get traffic but the phone isn't ringing with real buyers." A focused review of your Google Ads path to conversion — landing page, messaging, tracking, and visibility gaps. Loom walkthrough + scored report + Priority Repair List in 48 hours. Minimum 3 actionable fixes or full refund.
Learn more →
Red Line Review — $495
For: "I don't know what's broken or where to start." Full-picture diagnosis — every channel, your numbers, prioritized roadmap of what to fix in what order. Video walkthrough included.
Learn more →
Google Ads Management — $750–$3,000/mo
For: "I need someone to actually manage this." Ongoing Google Ads management built for B2B manufacturers — manual strategy, monthly reporting in plain English, direct access. No account managers, no automation on autopilot.
See how it works →
Not sure where to start?
If You're Paying for Google Ads, You Should Know What's Blocking Better Quote Requests
I can't promise you a magic number of leads. What I can do is show you what's broken, what's being wasted, and what's standing between your ad spend and better-fit quote requests.
Or book a 30-minute strategy call if you'd rather talk first.