Stop waiting for the phone to ring.
Google Ads and Microsoft Ads put you in front of manufacturing buyers searching for what you make, today, not whenever the next referral shows up.
First I pull the real search demand for what you sell. If buyers aren't searching for it, you'll know before you spend a dollar.
You work with me, not an account team. I spent 17 years in manufacturing before I ever wrote an ad.
Month-to-month. Fill out the form and tell me what you make.
Corey Koehler
Winona, MN
Talk to Corey
I will get back to you.
Rather see the numbers first? Get your free Search Demand Report →
Referrals. Word of mouth. A guy who used to buy from you, now buying for someone else. Maybe a trade show booth once or twice a year. It works, eventually. But it's slow, and you can't control when the next one shows up.
Meanwhile, the buyer who needs exactly what you make is sitting at their desk right now, typing it into Google. Not waiting for a referral. Not asking around. Searching.
Google Ads and Microsoft Ads put you in front of that search the moment it happens, instead of waiting for them to find you some other way. That's the entire mechanism. Not magic, not automation. Just being visible at the exact moment someone's looking.
Is this for you?
Physical product, industrial equipment, custom-engineered solution. Your buyers are engineers and procurement teams. The deal might be worth $50K or $500K, and it doesn't close in a day.
It's worked so far. But you can't predict when the next one lands, and you want a source of leads you actually control.
You haven't run ads before, or you tried it without a real strategy. Either way, you'd rather see the actual numbers than guess.
An agency sent reports full of clicks but couldn't say whether you got RFQs. Or you tried it yourself and it fizzled out after 30 days.
Not a vendor who runs reports and schedules check-ins. Someone who owns the outcome, so you stop explaining ad spend in vague terms.
You need a full-service agency with an account team, or you're running e-commerce where volume and speed matter more than precision. That's a different model. There are people who do it well. This isn't that.
Not a generalist. Not a big agency.
I'm not a marketer who learned about manufacturing from a blog. I've read tolerances, signed off on shop drawings, and sat through long sales cycles. When I build or run your Google Ads, I look at them through the eyes of your buyers.
No account managers. No junior staff. No 80 clients. I work with a small number of manufacturers at a time. You deal with the person who actually knows your account, from the first campaign onward.
Sometimes it's the landing page, the tracking setup, the message, or the places buyers search before they ever click an ad. I look at the whole path from search to quote request, not just the campaign dashboard.
Not a 12-month package. Same sequence whether you're starting fresh or already running ads.
Step 1: See the real number first
I'll show you actual monthly search volume for what you sell: a free Search Demand Report, no commitment. You'll know if this is even worth pursuing before spending anything.
Step 2: Build it with guardrails on from day one
Tracking that works before the first dollar spends. Negative keywords blocking junk traffic before it costs you. Built for a 90-day sales cycle, not e-commerce defaults.
Step 3: Run it on human judgment, not automation
Your account will never throw off enough data for Smart Bidding to decide well on its own. Plain-English reporting, direct access to me.
Why "more leads" usually just means "more luck"
It usually means nobody's checked yet.
One or two shows a year. If the timing's off, a deal slips a year, not a quarter. And shows aren't cheap. It's not uncommon for a manufacturer to spend $25,000 to $50,000 or more once you add up the booth, the travel, and the time away from the shop. Nothing wrong with shaking hands in person. But on one lifting equipment account I run, Google Ads leads cost $57 to $98 each.
Directories like Thomasnet can run $7,000 to $50,000 or more a year, and they won't tell you what you're paying per lead. The traffic is theirs, and the lead might get shared with other suppliers. Nothing wrong with a listing. But search can put that same buyer on your own site, talking to you and nobody else. How the paid channels compare →
Without checking, you're guessing whether paid search is even worth trying. Most manufacturers never check this before assuming it won't work for their niche, and most are wrong.
Word of mouth worked when the company was smaller. It doesn't scale, and there's no way to predict when the next one lands, or if it ever will again.
I call it the Trade Show ROI Maximizer. Google Ads working for your booth, not against it.
People search for the show weeks ahead: dates, hours, the exhibitor list, the floor plan. Those searches usually have very few ads on them. Your ad shows up there with your booth number on it. Even people who can't make the show see your name. And it's not just search. I can build an audience from people searching for the show and reach them with YouTube and Demand Gen ads too. If you have video of your equipment running, that's where it earns its keep.
The ad goes to a page built for that one show, with a map to your booth, a phone number, and a form to set up a meeting at the show. Most exhibitors set up the booth and wait for foot traffic. You're already talking to buyers.
A CNC machine builder I worked with tried it on IMTS first. It worked well enough that they ran it for every show that year. The ads cost about $8,000 for the whole year, a fraction of what they were spending to attend the shows.
It doesn't fail loudly. The cost isn't the ad spend you didn't make. It's the deal that went to whoever showed up first.
Your buyers are already searching today. Every month without a presence there is a month a competitor's ad shows up instead of yours.
Usually it wasn't run for B2B manufacturing's actual sales cycle. It was set up like e-commerce, judged after 30 days, then written off as "doesn't work for us." It does. It just wasn't built right.
30 minutes. Your sales cycle, your numbers, and an honest look at whether Google and Microsoft Ads make sense for what you sell. No pitch, no pressure.
That's the line manufacturers reach for when this works. Not a stat. Here's what's underneath it.
Buyers find you the same week they start looking, not whenever the next referral happens to land.
Not "we'll see." An actual answer, backed by real numbers.
No torched first $3,000 figuring out broad match and Performance Max the way most manufacturers do. It was built right from day one.
Not "hope." Know. A pipeline that doesn't depend on referrals and luck.
Not sure there's even demand yet? Start with the free report. Ready to talk? Book a call. That's it.
Search Demand Report: Free
I'll pull the real search volume for your products and region: monthly demand, competition level, what it would cost to own those searches. Honest answer either way, no commitment.
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Corey Koehler
I spent 17 years as a mechanical draftsman before I ever wrote an ad. I've sat in the same kind of building you're running. I understand tolerances, lead times, RFQs, and the difference between a $200 service call and a $200,000 contract.
I've been running Google Ads for B2B manufacturers for 13 years. Industrial machinery, material handling, agricultural equipment, CNC machining, custom fabrication, 3D printing, and more. I'm not a big agency and I don't want to be.
Most marketers don't understand engineering. Most engineers don't understand marketing. I speak both languages.
Dan Miller
Operations Manager, OZ Lifting
Corey gives me up to date, thorough assessments of how we're doing, no sugar coating. I have seen a big spike in activity off our website and we're getting more calls from customers who could have only found us by doing a search. We're on the map now... Business is up 33%. We made the right move.
Caylan Larson
Founder, Semireg Industries
Corey listens to your product's story and mixes in his intuition for what customers are searching for. The results we obtained with his services were 100x what I could have done alone. His work is equal parts art and science, something you usually don't find in a single person. The smooth process of working with Corey keeps me coming back project after project.
Scott Zosel
Senior Marketing Manager, Lano Equipment, Inc.
Corey gives me a more clear understanding of the perils and possibilities of Google. He has a bulldog attitude when it comes to really digging into the details. He's passionate about problem solving, has detailed understanding of Google's deepest features and has the ability to see beyond numbers and think in the abstract. I would recommend Corey to anyone. He has the best practical knowledge of Google of anyone I've ever worked with.
Li Wang ✓
Google review
Corey is great to work with on PPC/Google Ads. He has helped my business grow and most of all he really gets the human element of digital marketing. He goes beyond the analytics and delivers on-point messaging to my prospects. He takes what I give him and runs with it with proficiency.
T. Hawley ✓
Google review
I'm a veteran marketer and hired Corey for a PPC campaign. Corey is as legit as it gets and knows the ins and outs to properly set up and manage a campaign to positive ROI. I look forward to finding other projects to work with him on and highly recommend anyone consult him for your PPC and Adwords marketing needs.
Tyler Pope
Founder, 3D Printing Ally
Corey did a great job educating us on digital marketing and implementing a plan that showed really good results. He is fun to work with and we highly recommend his services.
Want the full numbers behind results like these? See real client case studies →
I can't promise a magic number of leads. What you get is a straight answer from someone who actually knows manufacturing. Tell me what you make and I will get back to you.
Not ready to talk? Get your free Search Demand Report →