Lead Generation for B2B Manufacturers
Stop Waiting for the Phone to Ring
Google Ads and Microsoft Ads put you in front of manufacturing buyers searching for what you make — today, not whenever the next referral shows up.
The real problem
Most Manufacturers Get New Customers the Same Way They Did 20 Years Ago
Referrals. Word of mouth. A guy who used to buy from you, now buying for someone else. Maybe a trade show booth once or twice a year. It works, eventually. But it's slow, and you can't control when the next one shows up.
Meanwhile, the buyer who needs exactly what you make is sitting at their desk right now, typing it into Google. Not waiting for a referral. Not asking around. Searching.
Google Ads and Microsoft Ads put you in front of that search the moment it happens — instead of waiting for them to find you some other way. That's the entire mechanism. Not magic, not automation. Just being visible at the exact moment someone's looking.
Is this for you?
This Is a Good Fit If...
You make something — and your buyers don't impulse-click
Physical product, industrial equipment, custom-engineered solution. Your buyers are engineers and procurement teams. The deal might be worth $50K or $500K, and it doesn't close in a day.
Your pipeline depends on referrals, trade shows, or luck
It's worked so far. But you can't predict when the next one lands, and you want a source of leads you actually control.
You want to know if there's real demand before you commit
You haven't run ads before, or you tried it without a real strategy. Either way, you'd rather see the actual numbers than guess.
Or you've already been burned — by your own setup or someone else's
An agency sent reports full of clicks but couldn't say whether you got RFQs. Or you tried it yourself and it fizzled out after 30 days.
You want someone who owns the outcome — not just manages the account
Not a vendor who runs reports and schedules check-ins. Someone who owns the outcome, so you stop explaining ad spend in vague terms.
Not the right fit if...
You need a full-service agency with an account team, or you're running e-commerce where volume and speed matter more than precision. That's a different model — there are people who do it well. This isn't that.
Not a generalist. Not a big agency.
I Don't Just Run Ads. I Make Sure They Turn Into Quote Requests.
17 years in manufacturing. 20 in digital marketing.
I'm not a marketer who learned about manufacturing from a blog. I've read tolerances, signed off on shop drawings, and sat through long sales cycles. When I build or run your Google Ads, I look at them through the eyes of your buyers.
You work directly with me — every call, every report, every decision.
No account managers. No junior staff. No 80 clients. I work with a small number of manufacturers at a time. You deal with the person who actually knows your account — from the first campaign onward.
Getting leads isn't always about the ad account.
Sometimes it's the landing page, the tracking setup, the message, or the places buyers search before they ever click an ad. I look at the whole path from search to quote request — not just the campaign dashboard.
How this works
The Plan
Not a 12-month package. Same sequence whether you're starting fresh or already running ads.
Step 1 — See the real number first
I'll show you actual monthly search volume for what you sell — a free Search Demand Report, no commitment. You'll know if this is even worth pursuing before spending anything.
Step 2 — Build it with guardrails on from day one
Tracking that works before the first dollar spends. Negative keywords blocking junk traffic before it costs you. Built for a 90-day sales cycle, not e-commerce defaults.
Step 3 — Run it on human judgment, not automation
Your account will never throw off enough data for Smart Bidding to decide well on its own. Plain-English reporting, direct access to me.
Client results
What clients say
" Corey gives me up to date, thorough assessments of how we're doing — no sugar coating. I have seen a big spike in activity off our website and we're getting more calls from customers who could have only found us by doing a search. We're on the map now... Business is up 33%. We made the right move. "
Dan Miller
Operations Manager, OZ Lifting
" Corey listens to your product's story and mixes in his intuition for what customers are searching for. The results we obtained with his services were 100x what I could have done alone. His work is equal parts art and science — something you usually don't find in a single person. The smooth process of working with Corey keeps me coming back project after project. "
Caylan Larson
Founder, Semireg Industries
" Corey gives me a more clear understanding of the perils and possibilities of Google. He has a bulldog attitude when it comes to really digging into the details. He's passionate about problem solving, has detailed understanding of Google's deepest features and has the ability to see beyond numbers and think in the abstract. I would recommend Corey to anyone — he has the best practical knowledge of Google of anyone I've ever worked with. "
Scott Zosel
Senior Marketing Manager, Lano Equipment, Inc.
" Corey is great to work with on PPC/Google Ads. He has helped my business grow and most of all he really gets the human element of digital marketing. He goes beyond the analytics and delivers on-point messaging to my prospects. He takes what I give him and runs with it with proficiency. "
Li Wang
Google Business Review ★★★★★
" I'm a veteran marketer and hired Corey for a PPC campaign. Corey is as legit as it gets and knows the ins and outs to properly set up and manage a campaign to positive ROI. I look forward to finding other projects to work with him on and highly recommend anyone consult him for your PPC and Adwords marketing needs. "
T. Hawley
Google Business Review ★★★★★
" Corey did a great job educating us on digital marketing and implementing a plan that showed really good results. He is fun to work with and we highly recommend his services. "
Tyler Pope
Founder, 3D Printing Ally
Want the full numbers behind results like these? See real client case studies →
Why "more leads" usually just means "more luck"
None of This Means Google Ads Can't Work for What You Sell
It usually means nobody's checked yet.
"We're at the mercy of the trade show calendar."
One or two shows a year. If the timing's off, a deal slips a year — not a quarter. There's no way to speed that up once it's the only thing driving your pipeline.
"Referrals dried up and we don't know why."
Word of mouth worked when the company was smaller. It doesn't scale, and there's no way to predict when the next one lands — or if it ever will again.
"We don't even know if anyone's searching for what we make."
Without checking, you're guessing whether paid search is even worth trying. Most manufacturers never check this before assuming it won't work for their niche — and most are wrong.
"Every 'marketing idea' someone pitches us is a guess."
SEO, social media, content — all promised to work eventually. None of them tell you, this week, how many real buyers are out there right now.
What it costs to wait
Every Month You Wait, a Competitor Gets Found Instead
It doesn't fail loudly. The cost isn't the ad spend you didn't make — it's the deal that went to whoever showed up first.
Haven't started yet
Your buyers are already searching today. Every month without a presence there is a month a competitor's ad shows up instead of yours.
Already tried it and stopped
Usually it wasn't run for B2B manufacturing's actual sales cycle — set up like e-commerce, judged after 30 days, then written off as "doesn't work for us." It does. It just wasn't built right.
Let's See If There's Real Demand Before You Spend a Dollar
30 minutes. Your sales cycle, your numbers, and an honest look at whether Google and Microsoft Ads make sense for what you sell. No pitch, no pressure.
The other side of this
“I've Got a Predictable Stream of Real Quote Requests Now.”
That's the line manufacturers reach for when this works — not a stat. Here's what's underneath it.
You're not waiting around for word to spread
Buyers find you the same week they start looking — not whenever the next referral happens to land.
You can explain where your next lead is coming from
Not "we'll see." An actual answer, backed by real numbers.
You skip the expensive lessons everyone else learns the hard way
No torched first $3,000 figuring out broad match and Performance Max the way most manufacturers do. It was built right from day one.
You know the business is going to be okay
Not "hope." Know. A pipeline that doesn't depend on referrals and luck.
Two Ways to Start
Not sure there's even demand yet? Start with the free report. Ready to talk? Book a call. That's it.
Search Demand Report — Free
I'll pull the real search volume for your products and region — monthly demand, competition level, what it would cost to own those searches. Honest answer either way, no commitment.
Get your free report →
Book a Free Strategy Call
Already know you want to talk it through? 30 minutes, your numbers, no pitch.
Book a free 30-minute call →
Corey Koehler
I spent 17 years as a mechanical draftsman before I ever wrote an ad. I've sat in the same kind of building you're running — I understand tolerances, lead times, RFQs, and the difference between a $200 service call and a $200,000 contract.
I've been running Google Ads for B2B manufacturers for 13 years. Industrial machinery, material handling, agricultural equipment, CNC machining, custom fabrication, 3D printing, and more. I'm not a big agency and I don't want to be.
Most marketers don't understand engineering. Most engineers don't understand marketing. I speak both languages.
If Google Ads Isn't the Right Move Yet, I'll Tell You That Too
I can't promise a magic number of leads. What you get is a straight answer from someone who actually knows manufacturing — built right, or fixed right, with nothing to lose on the call.